Some online stores are built around having the biggest possible selection. Mohawk General Store takes almost the opposite approach.
The Los Angeles retailer has developed a distinctive point of view by bringing together independent designers, established fashion names, accessories, home objects, and its own in-house menswear under one roof. Rather than feeling like a conventional department store, the assortment is tightly edited — the kind of place where browsing is part of the appeal.
A Los Angeles Store With a Clear Point of View
Mohawk General Store was founded in 2008 by Bo and Kevin Carney, originally opening in a small space on Mohawk Street in Echo Park before moving to a larger Silver Lake location in 2010. The store describes its roots in terms of Los Angeles’ relaxed character and creative community — something that still comes through in its current selection.
Today, its assortment spans seasonal ready-to-wear, shoes, jewelry, accessories, home goods and apothecary items, alongside a substantial mix of designers for both women and men.
That mix is really the reason to browse Mohawk.
You can move from directional European and Japanese fashion to understated everyday pieces, then end up looking at ceramics, fragrance or textiles for the home without the store feeling completely disconnected.
The Designer Selection Is the Main Attraction
Mohawk General Store’s current designer directory includes names such as Lemaire, Dries Van Noten, Auralee, Bode, Comme des Garçons, Our Legacy, Maison Margiela, Pleats Please Issey Miyake, Tibi, Salomon and Sophie Buhai, among many others.
It’s an interesting balance.
There are recognizable labels for shoppers who already know exactly what they’re looking for, but Mohawk also works well as a discovery shop. The assortment includes smaller and more specialized brands that you may not run into while scrolling through a typical large fashion retailer.
That makes the site especially enjoyable if your shopping habits are driven less by logos and more by fabric, silhouette, construction and unusual design details.
Explore the latest pieces at Mohawk General Store →
Don’t Skip SMOCK
One part of Mohawk’s assortment that is easy to overlook is SMOCK, the store’s in-house men’s line.
Established in 2014, SMOCK is described by Mohawk as an artisanal label shaped by California’s laid-back sensibility, with an emphasis on craftsmanship and quality textiles. The collection is made in Los Angeles and Japan.
The current selection includes relaxed wardrobe pieces such as jackets, trousers, denim, tees and caps.
For shoppers who like understated menswear rather than obvious statement pieces, it’s worth checking alongside the better-known labels on the site.
More Than Clothing
The name “General Store” actually makes more sense once you venture beyond the fashion sections.
Mohawk’s home selection currently covers categories including candles and incense, vases, tableware, decorative objects, books and music, pantry items, bedding and textiles, alongside bath, fragrance and beauty products.
Designers and makers represented in the home department include names such as TEKLA, Astier de Villatte, D.S. & Durga, Flamingo Estate, Hender Scheme and Sophie Buhai.
It’s a good extension of the store’s fashion identity: objects that feel considered without turning the site into a generic home marketplace.
If you’re shopping for a gift, this may actually be one of the more useful places to start.
Who Will Probably Enjoy Shopping Here?
Mohawk General Store makes the most sense for someone who likes independent boutiques and edited designer selections rather than endless pages of similar products.
It’s particularly worth browsing if you:
- enjoy discovering designers alongside established fashion houses;
- prefer understated, design-led clothing;
- like Japanese, European and Los Angeles fashion sensibilities;
- shop for accessories and home pieces as well as clothing; or
- would rather browse a smaller, curated assortment than a huge department-store catalog.
It isn’t positioned as a bargain-first retailer, and that’s important. The attraction is primarily the curation.
There is, however, a sale section on the site, and the store currently offers newsletter subscribers 10% off their first full-price purchase.
A Few Things to Know Before Ordering
This is the section I’d read before checking out, particularly if you’re ordering clothing or shoes in a size you haven’t tried before.
For U.S. orders, Mohawk currently lists FedEx Ground shipping at $10, with free domestic ground shipping on orders over $300. It also offers expedited FedEx options. International orders are handled through Global-e, with applicable shipping, duties, taxes and customs charges shown during checkout.
More importantly, Mohawk’s return policy is stricter than many large online retailers.
Eligible online returns or exchanges generally need to be requested within seven days of delivery, and the store states that it does not issue refunds — approved returns are for store credit or exchange. Sale, promotional and final-sale merchandise cannot be returned, and several product categories are also designated final sale.
In other words: check measurements, sizing information and the return eligibility of the specific item before ordering.
That’s especially sensible when you’re buying higher-priced designer pieces.
The Bottom Line
Mohawk General Store feels most useful as a discovery destination.
Its appeal isn’t that it carries everything. It’s that someone has already done a lot of the filtering.
The combination of established designers, smaller labels, the SMOCK house line and a surprisingly good home selection gives the store a personality that is harder to find on giant multi-brand platforms.
If your wardrobe leans toward thoughtful basics, unusual proportions, interesting textiles and pieces that don’t immediately announce themselves, it’s an easy site to lose some time browsing.
Just keep the relatively strict return policy in mind before committing to a purchase.
